Coffee Roasters, turn your coffee sales into real impact at origin
Set aside a few cents from select products, and see how small change can make big changes!
Not a coffee roaster?
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What is Every Bean Counts ?
Every Bean Counts® is a Coffee Trust initiative designed for roasters and retailers who want to make a difference.
As a coffee roaster, you are the bridge between the farmers who grow the coffee and the customer who buys the cup. Every Bean Counts® transforms that relationship into a tangible impact.
With just pennies from the proceeds of a few products, you can directly support coffee farmers in Guatemala.
How does Every Bean Counts create impact?
A micro-contribution from just a fraction of your sales creates a macro-impact. A few cents on select products adds up to big change for coffee farmers.
Together with your customers, you help cultivate:
- Additional income for coffee-farming families
- Education opportunities for children
- Healthcare access through local partners
- Stronger, more resilient communities
You connect coffee-drinkers to the communities behind the roast. Through Every Bean Counts®, that connection becomes more balanced, more human, and more sustainable.
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Start making an impact in 4 simple steps
1
Select just a few items to include in the program
2
Designate a few cents from selected items
3
Send your accumulated pennies to The Coffee Trust monthly or quarterly
4
Receive up to 8 social media posts from origin every month to share with your customers
Ready-to-use stories for your customers
Join Every Bean Counts® and receive up to 8 social media posts every month to show your customers the projects you are supporting at origin.
Your Impact
Through Every Bean Counts®, your business is supporting organic coffee farmers, additional income for coffee-farming families, and education opportunities for indigenous youth in the Ixil Region of Guatemala.
Women-led savings groups
Supports women with access to savings and microcredit systems that strengthen family income and local resilience.
Honey production initiatives
Creates additional income opportunities for families through community-based honey production programs.
Education programs for children
Expands educational opportunities for children and youth in coffee-growing communities.
Health Care
Coming soon! Support access to health care through local partners in coffee-growing communities.
Why coffee roasters choose Every Bean Counts
Just a few cents on just a few items can create real change while strengthening your connection to origin.
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Not a coffee roaster?
Visit one of our roaster partners below!
And you can still support the program to help create meaningful change in Guatemala’s coffee-growing communities.
Our Every Bean Counts Partners
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Interested? Start here.
Join Every Bean Counts® and receive 8 social media posts every month to show your customers the projects you are supporting at origin.
Email us: EBC@thecoffeetrust.org
Or fill out the form below: