Who Benefits
From Every Bean Counts Donations?
How It Started
It starts with The Coffee Trust
Bill Fishbein, the founder of The Coffee Trust witnessed the suffering of small-scale coffee farmers over 30 years ago and ever since has been working on behalf of small-scale coffee producers in Latin America.
Witnessing first hand the poverty that so characterizes the lives of these producers, it became even more challenging to see how lucrative the specialty coffee trade had become over this same period of time.
Meanwhile
Income from coffee alone has never been able to sustain a coffee farming family. Even today, while coffee prices have catapulted to their highest point in generations, coffee farmers still cannot raise a family on income solely from coffee.
It has been frustrating and heart-wrenching to see how lucrative the coffee trade has become while the farmers have consistently been left behind.
Unable to understand why the producers shouldn’t enjoy a fair share of the profits their products earn in the States, Every Bean Counts has found a way to include the farmer in the success of a thriving industry.
It was an idea that sprouted out of the many attempts to do various fundraisers over the years. We wanted to create something that could bring the farmers and coffee shops and roasters closer together.
The Chajulense Story
Initiatives for 2025
2025 Initiatives
Listed below are just some of the main projects The Coffee Trust is engaged in this year.
Coffee

The Coffee Trust has established a microcredit pilot project with Chajulense coffee farmers in an effort to develop opportunities for farmers to create a stream of local income, unrelated to coffee. The goal is to provide additional income for farmers, as even when coffee prices are high, coffee alone cannot sustain a family.
Women's Savings & Microcredit - Chajulense

The Coffee Trust has been supporting the Women’s Women’s Savings & Microcredit Organization in San Gaspar Chajul for over 15 years, as the project grew from one micro-credit group that began with 20 women into two microcredit organizations with 2,000 women. These days, The Coffee Trust supports both groups with financial management, organizational development and leadership development.
Women's Savings & Microcredit - San Juan la Laguna

A few years ago, The Coffee Trust introduced the Chajulense Women’s Savings & Microcredit Organization to Vision Guatemala, another women’s organization in San Juan la Laguna far from San Gaspar Chajul. The women from Vision Guatemala wanted to establish their own microcredit groups. At those initial meetings, the seeds were planted for a developing microcredit initiative in San Juan. These days, The Coffee Trust supports Vision Guatemala’s microcredit effort with financial management, organizational development, leadership development along with fundraising training so Vision Guatemala can begin to take responsibility for its own fundraising.
Honey Program
The Beekeeping Program provides farmers with a new way to earn a sustainable living.
Scholarships
Learn More
To learn more about the Coffee Trust
go to The Coffee Trust
See us in Action!
Micro Lending Programs
Gallery
Women’s Saving & Microcredit
Our Women’s Saving & Microcredit Program helps women open their own businesses, creating income streams for families beyond coffee.
Farmers laughing
The Coffee Program allows farmers to strengthen their coffee crops while building community and joy in the harvest.
Students at Horizontes
Through our Education Program, your support helps students access opportunities beyond the classroom.









